13 February 2021 | TALINKO

How to develop a growth culture in a company

The identity of any company is often considered as an external communication tool to promote its image. Nevertheless, it is above all an essential element that aims to ensure coherence within the team and facilitate organizational development. A company’s values guide its strategic decisions and help forge its strength to highlight its uniqueness.


Steps to create a growth culture within your company

Building a growth culture begins with reflecting on the company’s values and its mission and vision. Once the foundations are well established, the process can begin :

  1. Detail your company’s strategic goals after having clarified its mission and vision. Each employee must understand what he/she is expected to accomplish and how his/her work contributes to the achievement of the company’s objectives.
  2. Define the company’s core values and the desired behaviors of each individual. It is up to the management team to determine its values in order to guide the entire team towards the collaborative development of the entrepreneurial culture by setting a good example.
  3. Measure according to specific criteria the specific behaviors that will illustrate the values of the company.
  4. Establish strategic performance activities for everyone and involve all team members in the process of creating a collective culture together.
  5. Optimize the recruitment process to hire candidates who already possess cultural and strategic performance elements compatible with your company. To develop a culture of growth, CFO/CEO recruitment is critical.
  6. Establishing an evaluation system is essential to ensure that employees conform to desired behaviors according to objective measurement criteria.
  7. Define new objectives and stimulate the entire team’s performance to ensure the constant evolution of the company.
  8. Coach employees and ensure that they receive all the necessary information and training to help them improve their performance and gain more confidence in their skills.
  9. Celebrate achievements and monitor the progress of each employee in order to stimulate their growth and motivate them to excel.
  10. Maintain a global picture in which you collect data on the various divisions to assess the different elements and components of the business.

Ted Talk: 3 ways to create a work culture that brings out the best in employees


Why build a growth culture?

The business and entrepreneurial environment is often competitive, and in such a changing environment, companies can find strength in a well-established growth culture.


Performance culture vs. growth culture

Some companies focus their efforts on creating a performance culture, but this strategy does not lead to sustainable results, unlike creating a growth culture.

When a company opts for a culture that proclaims itself successful without ever analyzing its problems and resolving internal conflicts, resentment is repressed, and any situation of uncertainty or change can affect the company’s balance. If the top management’s values are not clearly defined and respected, the risk of error and misunderstanding is extremely high.

If the work is managed by a small team of senior managers, trust decreases, and it becomes more challenging to create an atmosphere of trust and honesty. On the other hand, a culture of growth promotes the skills and integrity of an entire team working towards the same vision and mission to achieve collective results that allow the company to evolve.

The growth culture allows people to develop a more global perception; they are comfortable with their insecurities and express themselves to improve. This culture brings together all the beliefs on which people’s behaviors are based. It must include knowledge and expertise but also focus on the well-being of employees.


Developing a culture that values sharing and transparency

When fears are shared amongst different team members, their problems appear less complicated, and the exchange of ideas and tools helps solve these problems. Collaborative work provides a fertile ground for progress and evolution.

It allows employees to participate in the evaluation of the company. Each person assumes his or her shortcomings and shows vulnerability with a unique goal of progressing, together, as a team. It is intense and continuous work, but a feeling of satisfaction and sharing can only be beneficial for everyone. All members are invited to share their progress or failures and discuss them with the rest of the team to build a growth culture together.


The importance of human resources

When you establish a company’s values, you can bring together a team of people with very different and interesting profiles by uniting them around shared values. This diversity will strengthen your business and make it easier to build a strong culture.

It is important to use this culture to run your company and as a tool to communicate and attract the best talent. Each company’s guidelines should be known by all employees, but also by potentially interested candidates so that they know directly whether the company is right for them or not. This communication facilitates the recruitment process.

Focus your efforts on finding candidates who share the company’s values from the very beginning of the recruitment process, paying as much attention to the candidate’s background as to their personality.

Missing skills can be acquired as you go along and knowledge sculpted as needed, but beliefs are difficult to change. Make sure to recruit people who already share your values because this strategy ensures more sustainable results and increased growth for your company.

5 ways to find out if a company culture is right for you


How can leaders create a growth culture?

The top management of the company is the one who initiates and builds the culture of any company. First and foremost, the leaders’ convictions and behaviors set the example for the entire team.

They can inspire and mobilize their employees by guiding them in the desired direction. When the very pillars of a company generate positive energy, a team spirit is created within the company, and all members feel involved and motivated to give the best of themselves.

Leaders who are authoritarian and bureaucratic could never create an atmosphere conducive to the development of a reliable growth culture. Passion, love of adventure, and open-mindedness are necessary to establish a collaborative spirit and succeed in anchoring the company’s culture in the behavior of all members who will be proud and happy to belong to a family that shares their values.


Need help to develop your corporate culture?

At Talinko, we firmly believe that human capital is the key to success. This is why we help companies in their recruitment process. We offer a personalized consulting service to guide you towards informed decision-making and provide you with the necessary tools and data that will allow your business to grow.

In addition to recruitment, our team offers various services such as business diagnostics, staff retention, training, and coaching to ensure the desired support throughout the process.


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What is the TALINKO Market? It’s a smart and innovative tool that allows you to identify the best available positions for promoting your career development.